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José Sanchez sells a new concept for physical fitness. He figured out, after managing conventional fitness centres for 15 years, why so many of them are unprofitable.

   
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His concept is based on medical practice. Each customer is treated individually. His or her progress is monitored clinically and displayed on line. The service is valid for people of all ages but José specifically targets people over 35, especially the retirement generation.

   
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We helped José finance his pilot centre in Lyon and to develop a communication strategy that differentiates him from competitors. Worldwide franchising is scheduled to start in 2008.

   
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Visit www.jose-sanchez.fr.
You can contact José (in French) on +33 (0)4 78 24 85 93.

   
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