Bad advice for entrepreneurs: 4 of 7
 

National markets are natural platforms.

National markets should be meaningless at the strategic level for 21st century entrepreneurs.

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“Building a solid foundation” in one’s “home’ market” is more often a trap than a platform. It ensures that the company will be burdened with a national bias for many years or even decades. The long-term disadvantages almost always outweigh the short-term comforts.

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Start-ups based in the small European countries seem to achieve worldwide success much more often than their peers based in larger neighbouring countries. That cannot be coincidental.

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What is “natural” about basing a business strategy around national borders? It is almost always better to focus initially on a regional market, especially if the national market is relatively large.

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Bad advice
for entrepreneurs
A few
success stories
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"You will need at
least a million..."
Technology is what
really counts.
The "first mover"
myth
Your national
market is a
natural platform.
Start in high gear.
Awareness,
awareness, awareness
You must have
an exit strategy.