Bad advice for entrepreneurs: 5 of 7
 

Start in high gear.

Being first to market has obvious advantages. Avoiding major mistakes has even more advantages. Success comes from balancing these two priorities and trade-offs are unavoidable.

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Speed is often the highest priority for hi-tech start-ups. It is usually the reverse for all other sectors.

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Many self-styled experts claim that pilot markets waste precious time. Most of the available evidence, if studied dispassionately, points to the opposite conclusion.

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Bad advice
for entrepreneurs
A few
success stories
Our team Home
"You will need at
least a million..."
Technology is what
really counts.
The "first mover"
myth
Your national
market is a
natural platform.
Start in high gear.
Awareness,
awareness, awareness
You must have
an exit strategy.